Step into Style: Unveiling Our Chic New Arrivals for the Season!

NEW ARRIVALS

Personal Shopping Service

Get 15% Off

with your entire order!

Our Brands

ABOUT ELAINE ANDRIOTIS-CHRONIS

From the age of 5 years old, Elaine was always interested in fashion, styling and the beauty that clothes can bring. She would shop for hours on end, driving her family crazy, just to see the new trends, the new colors of the season and so much more.

At the age of 24, Elaine created Beginnings in the well known hair salon Adam & Eve in Scarsdale, Central Avenue. She had a small corner in the back of the hair salon where should would show off the clothes she was selling. 

Many of Beginnings' loyal customers know Elaine from this time in her life and love to see her thriving at the place she is in today. Now Elaine Andriotis has two locations of Beginnings, one in Scarsdale originating 1998 and then another in Armonk in originating in 2000.

  • Our Joseph Ribkoff Trunk Show will be held at our Scarsdale location in the Golden Horseshoe 10am-5pm THURSDAY, APRIL 3rd!

    Come and shop for next seasons best at 10% off!

  • Our Mens’ Shopping Event will be held at our Armonk location 11am-4pm Sunday, APRIL 6th!

  • Our Men’s Patrick Assaraf Trunk show will be held at our Armonk location SATURDAY, APRIL 26th!

  • Scarsdale’s annual Sidewalk Sale will be held in the Golden Horseshoe shopping center this coming June!

    Come and shop our lowest prices!

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